The Internet is complicated, and I have no idea how it works. It has created many new types of marketing, but in essence, the main principle of marketing has not changed. To market a product, one must create excitement about it. Consumers trust other consumers far more than they will ever trust an advertisement. So, for a business to reach success, it has to get consumers excited enough about the product to tell their friends about it. This used to done through word of mouth, but the Internet has added many social platforms such as Yelp, Facebook, Twitter, and hundreds more. <more>
For my group project, my group will be working with the restaurant Leonardo’s Pizza, located on University Ave. I’m very excited to work with this restaurant because the pizza is both inexpensive and delicious, so creating excitement about it should not be much of a challenge. There is a lot more than can be done online since right now their online presence is a simple website with their menu and reviews on Yelp. With the help of the group, I know that more people will get as excited as I am about Leonardo’s.
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The internet is complicated and emarketing has its own challenges to be sure. On the other hand, you have a huge population of potential consumers with a fondness for pizza. As you indicate, the product is reasonably priced and the quality is good. Given the proper incentives, ecouponing, etc, and a very favorable demographic you should be able to make a difference in top line and bottom line growth for Leonardo’s.