Digital Frontiers

Business Strategies for a New World

SavannahGMy name is Savannah Gorman and I’m a third-year Economics major (Liberal Arts and Sciences) with minors in Arabic and International Relations. My main passions are reading, playing soccer, finding cool little off-the-wall places to eat in Gainesville, languages, watching great movies, and travelling. Outside of the classroom, I’m super-involved with RecSports (I’m a soccer referee!) and Honors Ambassadors (where I happen to be the Intramural Chair). If it wasn’t apparent with that last sentence, I love intramural sports here at UF. Not to brag, but I do happen to have won seven of the prized Intramural Champion Tshirts, all either in Indoor or Outdoor soccer, and I feel very strongly that my flag football one is going to be coming soon… I also tutor Beginning Arabic so if anyone is looking for some help, just hit me up! <more>

My background in technology is not as strong as I’d like it to be. I’m proficient in basic things like Microsoft Office, Adobe Photoshop and InDesign (thank you, high school yearbook class), I have a Facebook account that I check far too often, and I browse YouTube occasionally, but overall, I feel like I’m lacking in other skills like creating Websites and knowing HTML that would be incredibly important in various business settings. What I hope to get out of this class is practical knowledge about social media and the technological strategies/tools behind making it successful, and by the end of this class, I would love to consider myself truly Internet-savvy. Especially in a liberal arts field, I think having technological skills and experience can really set someone apart. That be said, one of my favorite companies currently is Target. It is much less technological than most of the other companies mentioned by others, but I am so intrigued by it because 1) my friend just got an incredibly cool marketing job at their headquarters in Minneapolis, and 2) because it was one of the first companies whose marketing made me think, “This is brilliant and gorgeous marketing!” Their TV commercials were so aesthetically pleasing and unconventional, and I really noticed how good marketing can draw someone in.

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