Digital Frontiers

Business Strategies for a New World

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GUY

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This question to a random homeless man kicked off an adventure of a lifetime. Yet, it all began with an even greater question: what truly defines value? Value encompasses too many spectrums to count. For every human being, value can be measured in various ways. As a bunch of college students venture onto a campus of 40,000+ with mere post-it notes, the challenge began: create value. Incorporating value through the use of post-it notes takes on a challenge of both entrepreneurial spirit and motivated teamwork. In less than two hours, a “Blanket – The – Homeless” initiative commenced. By covering one of Gainesville’s finest homeless men with hundreds of post-it notes, homeless awareness began. Students stared, professors glared. The Plaza of the America’s gained an interesting attraction. Pictures were taken and students laughed all the way to the library. Nevertheless, students were becoming aware of the homeless problem around Gainesville. Blanket the Homeless stands as a mere newcomer to the many homeless initiatives already in place, such as the Florida Coalition For The Homeless. Every night hundreds of homeless citizens fall asleep without proper care, most of all, warmth. These post-it notes served as a symbolic blanket. Value?: A warm night’s sleep, homeless awareness, student initiative… the list goes on and on.
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