Digital Frontiers

Business Strategies for a New World

Christopher Howard

Christopher Howard

Texting in today’s society has become a staple for communication. It has nearly replaced calling, and is a quick and easy way to communicate. However, today, texting can be used for more than just an “lol” or “ttyl”, by texting HAITI to 90999, you can donate $10 towards Haitian Relief.

Our project focused on the concept of creating value using only sticky notes. At first this task seemed daunting and ridiculous but after much brain storming, our group came up with an idea to create awareness about a portal to donations. Everyone is aware of the earthquake that hit Haiti on January 12th, and many want to help but don’t know how. Our project helped make available an easy way for everyone to donateĀ a reasonable amount within seconds. We covered Christopher Howard with sticky notes, each with the words “Text ‘HAITI’ to 90999″ written on them. We then walked around campus and allowed students to take sticky notes off of Chris.

While this idea may not seem as extreme as other groups ideas, our point was well made and well received. Sticky notes are traditionally used as reminders, and in this case, they served their purpose in a big way. By having something tangible to hold on to, students were more likely to actually text and donate to Haitian relief.

To see a video of our project, click on the link above. This cause is extremely important and needs to be taken seriously. Haiti needs all the help it can get, and by texting “HAITI” to 90999, you too can help.

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Comments

There are 2 comments for this post.

  1. Jeff Goetz on January 24, 2010 6:31 pm

    Beautiful concept and great video! The lack of sound in the video serves to extenuate the simplicity of making the donation. Only those in Haiti can truly understand the amount of value you created out of your project.

  2. Alan W. Howard on January 25, 2010 12:25 pm

    Wow!!!

    Congratulations on a very creative approach to raising awareness & money
    to help with the tragedy in Haiti.

    You guys chose a very handsome model as your post-it person.

    Alan W Howard

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