Gator Tutoring seems like they’re already a few steps ahead of the bricks-and-mortar scrum, as their business model literally relies on the internet. They have developed an innovative approach to web-based tutoring, using videos, text, and exam reviews, all conveniently bundled by class. They’ve also taken the initiative in developing their web presence through social media, offering a 20% discount to people who become fans of their business on facebook. I think it will be very easy to work with a company that already grasps the importance of social media as a marketing tool, and hopefully we’ll both learn from the experience.
“Digital Strangelove” makes a very engaging point about how the internet is making generating content easier than ever, and how this impacts the way people get together, interact, and express themselves. The advertising of interruption is over… now it’s all about creating a discussion and fostering community. The illusion of control is fading.
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