Entrepreneurhip is defined by innovation and creativity. Any program claiming to be about entrepreneurhip should capture that meaning in its message
I always thought that being an entrepreneur was thrilling and gave people the urge to try new things. Well, if the University of Florida’s Masters of Science in Entrepreneurship’s website is any indicator of excitement, then any normal person would rather be read the Merriam-Webster dictionary than go through their website. Their program IS exciting and does include so many interesting lecturers and concepts. Yet, the program has not yet found a way to capture the idea that they are not your traditional MBA program.
For one, it fails to distinguish itself from the crowd of masters degree programs. Specifically, there is already another program that goes by the name “MSE.” This program is Materials Science Engineering. When you type in MSE program at UF into Google, the entrepreneurship program does not even come into the first page of results. Rather, the aforementioned Materials Science Engineering website is the first to pop up. Think of the numerous people who may have been interested in the entrepreneurship program but were turned away after not finding their website.
Thus, the first thing the MSE program must do is to recreate its image. We propose that the program create a different informal website with the name innovateUF.com. The name captures the mission of the program and resonates with people who are interested in the things the entrepreneurship program does. Furthermore, the new website will allow visitors to interact with the site more. We learned from Google that an organization’s best assets are their customers and members. By putting videos, links to news articles, and allowing lecturers, professors, students, and guests to post content people can learn from each other (the goal of any educational institution). Also adding a Youtube video page would allow people to access some of the content by relativity to other content.
Basically, the main thing that the MSE program must do is make its information more accessible. Creating awareness by rebranding the program and allowing more accessibility will spell more success for the MSE program.
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