So, this week’s topic was conversion marketing. The idea behind conversion marketing is to turn hits on you website into some kind of value, which can be anything from sales and leads to something less tangible. A site can have millions of hits, but if they aren’t converting, they may as well have had none. A website would monitor this conversion using something like Google Analytics or Webtrends, which collect data on how viewers get to your site, what they do there, how long they stay, and other relevant data. You would then use this data to raise the ratio of views to sales, leads, or whatever your goal is.
Using the Citizens Co-op as an example, Google Analytics could be attached to the blog my group is going to build for them. They could use the data collected from this to determine what percentage of the viewers go on to become members of the co-op via the website. Also, Google Analytics would track how many repeat visitors there are and how frequently they return, which could be used as a measure of how popular the blog is amongst the members of the co-op, assuming they are the major users, that is. Conversion marketing is an important part of creating an online presence and should be considered by any company preparing to do so.
Popularity: 2% [?]
You need to figure out how to do Matatag right because your picture isn’t coming out right on the home page.