Digital Frontiers

Business Strategies for a New World

vegetablesSo my group met with the student coordinators of Citzens Co-op on Tuesday. The Co-op’s main goal is to reach 500 members before it opens, which they are only 25 shy of achieving. They hope to make up the difference with students, giving them an incentive in the form of a cheaper, $25 membership. They also hope to increase their numbers with a bike tour sometime around mid April.

As far as an online presence goes, the Co-op has a website and Facebook account, and that’s it. I found it a little funny that Adam called that the first thing they would ask us to do is make them a Twitter account (I could almost here “Internet, black magic” in the background). In regards to expanding membership on campus, my group thought it would be a good idea to reach out to like-minded clubs and student organizations, possibly even those who are majoring in Sustainability. We also thought it would be a good idea to start a blog where members could share thoughts and ideas about the Co-op with each other. To get the ball rolling, we thought we could recruit people from similar organizations, like Gainesvillefarmfresh.com, to start blogging on a regular basis and offering a free membership to the most active blogger. We’ll probably make them a twitter, too. You know, just so we can say we did.

The Co-op's website

The Co-op's website

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