With the popular increase in user generated content, also known as UGC, the world-wide web is taking a rather interesting turn. No matter how retarded our public opinion continues to remain, businesses thrive off of such awkward ingenuity. The productivity of such a change can be gauged on various levels. Depending on what is being sold, viewed or discussed, UGC can both make or break every equation. This discussion becomes rather heated as some of the top businesses of the decade run (solely) on user-generated content. A perfect example: Google. Yet, user generated content can overwhelm the viewers. If chit-chat floats your boat, a blog is for you. If mindless communication pisses you off, then get off the internet. UGC allows each person to find their niche one way or the other.
In a rather recent study, respondents agreed that short-form video offers the best growth potential over the next five years. In other words, the creations of those around us offer the greatest potential regarding user-generated content. Yet, the fear of retardation factors in almost anywhere. At what point does public content go too far? When does user generated content become pointless? We must wait to find out.
There are countless case studies in which both Facebook and Twitter promote business and marketing. Hell, Facebook and Twitter are businesses of endless marketing themselves. The smallest scale marketing scheme can be seen through Facebook. One such example involves a group page for a pledge class at the University of Florida. The pledge class wanted to vent their distress to the population, inherently marketing their pity story to everyone willing to sympathize. Retarded? Yes, very. But hey, let’s all remember that the foundation of every company revolves around networking. User generated content is a natural beast of networking- a creation all it’s own. So, with all due respect, the world has every right to fear user generated content, yet every intention to respect its potential for decades to come.
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