HIV Ads, or How I Value Ads, is a new epidemic that has taken over the world. Due to new changes in how ads are delivered, like online types, and how people interact with them, like zipping and zapping, people are having to ask themselves how they value advertising. Advertising is not new to these disruptive changes, however. Just take, for example, ANY media source. TV, radio, internet, video games, etc.
Although advertisers have struggled to adjust when the new changes first occur, we have always found new and creative ways to better use these media to our advantage.
Jeff Jarvis would have you “fire your ad agencies.”
Stupid.
I do admit that the entire business model has been thrown out the window. But following the advice of my grandmother, “don’t throw the baby out with the bath water.”
Businesses need to realize how important advertisers are to the success of an idea and a company.
Although Google has made online advertising something that is accessible to anyone with a computer and a wireless signal it doesn’t mean that people will be any good at it.
Far too often online ads get lost on the sides of the screens and people have far too many better things to do while on Facebook than look at any of the Facebook ads.
What companies need to do is not fire there ad agencies, but rather hire them and synthesize them into the entire business. Advertisers will no longer be what they used to. Rather, we must become artists of communication, making the most of these new technologies to help people all over the world make the best of their product, service, or selves.
Advertisers have to become more creative and more honest.
If you say your product is something it isn’t and people find out they will use the internet against you. But in this new “market of niches” we have the ability to be true to our product, and highlight what it really is, and use the internet to show that off.
Up until now online ads have just been pathetic excuses for advertising that don’t seem to get anyone excited about the product. Online ads are severely lacking any semblance of wit or creativity. It’s time for advertisers to take the reigns of this Google AdNonsense.
Popularity: 1% [?]
Write a Comment