Conversion Marketing. Sounds complicated right? Wrong.
Conversion marketing is when the consumer takes the marketer’s desired action. Examples of these “actions” include making an online purchase, creating a user profile, or participating in an online discussion on the site. Using online website analytics such as Google Analytics, we can track how successful our online marketing strategies are working.
For example, for Leonardo’s, we are going to be making Twitter and Facebook accounts for each of the three different Leonardo’s locations: Leonardo’s 706, Bistro 1245, and Leonardo’s by the Slice. Leonardo’s will use these social networking mediums to inform their customers about coupon deals and menu items. Using Google Analytics, we can track how successful these strategies are; we can track how many customers visit the Twitter page to see new deals; we can track how many customers go to the Facebook page to leave reviews and feedback.
Analytics is a great way to quantify the success of your online marketing strategies. We can see how effective our websites are, whether visitors actually sign up for accounts, leave reviews and feedback, etc., and can change up the strategy in response to the statistics. If customers aren’t doing the desired “action,” then we can determine why they aren’t doing that action, whether it be an unintuitive user interface, ugly site, etc.
Popularity: 2% [?]
[...] marketing is when the consumer takes the marketer’s desired action.” from How to quantify and evaluate your online presence by Daniel [...]