With the explosion of information noise that came with the twitterlution, it can be easy to be cynical with the concept of User Generated Content. The swarms of people tweeting off twitter trends acts as an effective strem of popular information, but one could argue this is just an extension of community gossip chains, just reinvented in a 2.0 world.
However, it’s when outstanding individuals get involved and use twitter as a tool to interact with people that twitter actually acts like the revolution it promised.
Case in point: Imogen Heap.
Create Digital Music wrote a terrific blog post about how Ms. Heap used twitter as a platform to get feedback from her fans while working on the album, explaining how it was made and posting the exhausting emotional trek of putting yourself to tape.
She answered questions, gave insights and even posted joyous videos of her listening to her newly made songs.
here’s some vocals i’ve been working oooooooonnnn!!! xxx on 12seconds.tv
All of this of course leads to more connection between the listener and the album, encouraging the listener to support the artist by buying merchandise.
Maybe that is the true purpose of Twitter and UGC, not to “crowd-source” out large pieces of work to multiple small workers, but to provide a platform to find the truly talented and be a bridge between those people and those that appreciate them.
2.0 indeed. Exciting times.
SIDE NOTE: If you really want to get your head blown in by some awesome UGC tech, check out the monome, an instrument that Imogen Heap played live on Letterman a couple of weeks ago.