Watchers of the annual American traditional “Super Bowl” don’t usually include shaggy twenty-somethings, but at this point I’m not sure these things even matter.
Yes I am talking about the Arcade Fire scoring the NFL commercial during the Super Bowl tonight.
Wake up, indeed.
I think what’s most telling is that none of my music snob friends were in the least bothered, myself included, which can all be attributed to Google.
In a Google age, there really can’t be music that is exclusive or niche. The idea that a “mass market” has imploded with the onset of internet is untrue, when in fact it’s grown exponentially.
How else does a small Canada based band on an North Carolina-based indie record label end up on the Super Bowl???
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