The main goal that Citizen Co-op has is to increase the awareness of the importance of eating locally grown foods and in turn gaining membership for its non-profit organization.<more>
Citizen Co-op has a beautifully designed and incredibly informative website, but it is necessary to determine whether this website is being effective in recruiting new members or not.
This is where conversion marketing comes in handy. Google, as always, has given us the perfect little gem for this endeavor. Google Analytics is a tool that allows you to look into your web traffic and determine whether your marketing is effective or not.
With goodies like Google Analytics, our group will be able to see exactly how effective Citizen Co-op’s website is in meeting its main objective. Based on this assessment, we will be able to tweek the website for more effective advertising and hopefully build a local green community here in Gainesville!
By the way, be on the lookout for Citizen Co-op’s bike tour on April 17th. Tickets are $20 but $15 with a student ID.
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