Digital Frontiers

Business Strategies for a New World

The_Emperors_New_Clothes_copy_WIn this golden-calf worshiping society we inhabit, the public can never seem to absorb enough celebrity gossip, real or fake. Entire magazines and TV channels are devoted to the big events, and the unfortunate everyday minutia, of celebrity life. As a people, we gluttonously devour as much celeb news as possible–picking apart their every word and action. I cannot fathom who is more insecure at this point, the celebrities living under the microscope or the faux-scientist people peering down that same microscope.

Now, celebrities can set up their own personal News Outlets to the world and hold constant, random press conferences via Twitter and enhance their own personal brand equity. Chad Ochocinco and Shaq are prime examples of two enormously popular celebrities gaining more fame by posting hundred-character excerpts of their world-view. No one should care, these people haven’t a firmer grip on society than anyone else. They come out of their houses naked, tweeting about nothing, and everyone praises their amazing new clothes.

I now have a twitter, to go along with my blog, that I like to post funny comments to my friends with. I am not sure anyone else would ever want to read my one sentence summary of my past-hour’s antics, but I think my friends might want to. I do not have arrogant ideas about my words; I do not expect to gain celebrity status or change the world with my words. In fact, I hope that NO ONE hangs on my every word like they do their celebrities.

My, and everyone else’s, Twitter is user-generated content at its finest. Twitter merely elegantly organized a silly, gossipy conversation already going on. As long as people have things to say they will want a forum to speak. Twitter cannot personally gain from this dialogue, but indirectly it can WWGD its way to the top.

Do any of you see the same thing I do? Do you follow people on Twitter and read about them in tabloids? I can say I am sometimes ashamed to see other people live and die by the acts of the famous, but I cannot change anyone else and I do not want them to try to change me. I will just whine about it to my followers on Twitter.

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  1. wearing the emporer’s new clothing on twitter « Chapter Two by Nate Stein on April 29, 2010 3:32 pm

    [...] read on [...]

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