Digital Frontiers

Conversion marketing is absolutely vital for the survival and evolution of any business. It involves the customer performing a certain action directly resulting from marketing schemes. In most cases, the desired action is simple: buying a product. It’s not nearly enough to just browse a website and register a few clicks. Thus, the “conversion” is only complete when the casual online visitor becomes an actual paying customer. Yet, capital is not always the end goal. For instance, let’s examine the case of The Gainesvillains blog.

The blog hopes to dramatically increase daily hits by attracting local music aficionados. You may wonder; how exactly will the blog lure them in? The Gainesvillains will soon offer an irresistible downloadable weekly mix tape. The blog’s riveting content also includes musings on local music entertainment, embedded videos of flavorful remixes, and the like. So, we can measure the blog’s “conversion rate” by looking at how many visitors take the time to watch a video or comment on a blog. Our main focus will be on how many visitors are actually downloading these mix tapes.

At first, the amount of data available will seem endless and downright overwhelming, but please don’t lose any sleep over this. A tool guaranteed to make your life much easier is Google Analytics. This website will allow you to manage and observe in-depth data about your website’s visitors. In this case, we can now solve many mysteries about the users who download these mix tapes. Were they simply amused by our tweets? Do they even live in Florida? Are they loyal visitors or first-timers? The list goes on and on.

You should first decide what you want your visitor to do. With Google Analytics, you can see how effective your marketing campaign has been. Now equipped with valuable new knowledge, you can adjust your tactics accordingly and help your business succeed.

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