Painting with acrylics can be messy, but mostly time-consuming. As a wannabe “artist”, I find myself constantly dreading the time when I have to refill my palette (I’ll admit, this could just be due to laziness). Paint hardens and dries quickly, so the process can be wasteful. A solution to satisfy artists around the world: refillable paintbrushes.
The prototype would look something like liquid eyeliner. Basically, there would be a clear capsule where you could easily pour your color of choice paint. Like the liquid eyeliner, the formula would seep into the brush. The refillable paintbrush would also have a mechanism similar to a pen; so, when you push the button, more paint would trickle down. Alas, with this effective new tool, you can now paint with ease as the process will now (mostly) hassle-free.
Without a penny to spare for marketing, success would depend solely on social media, user-generated content, and buzz. Artists alike would certainly flock to a Facebook Fan Page (synchronized with Twitter), where we’d post quirky video tutorials and fun how-to guides. The Fan page would also offer promotions for the products and highlight contests focusing on UGC. Users can submit and vote for their favorite work created with the refillable brushes. These contests could drive friends to tell their friends of friends about their latest creations. The most effective marketing campaigns revolve around creating a sense of community and engaging the users; interactive media will be essential. Buzz will ultimately drive the refillable paintbrush phenomenon.
Popularity: 1% [?]
Write a Comment