Word of mouth is a business’ most valuable asset. The recommendation of a friend carries more weight than any message we could possibly create. Therefore, businesses must create marketing and products that encourage conversation.
In the case of the Master’s Entrepreneurship program at UF, we will create a WordPress site representative of the program’s innovative nature. We will get business professionals, professors, and successful alumni to blog about entrepreneurship related topics. By constantly providing fresh information, we will create a valuable resource that encourages repeat visits and indirectly draws attention to the program.
Further, we will link to the work of other experts in the field, hoping they in turn tell their audience about us. By becoming part of the greater entrepreneurship community, we will gain a much larger audience then we could ever hope to generate on our own.
Once the site is in place, we will take advantage of the viral nature of sites like Facebook by inviting our friends and hoping they will tell theirs. Whenever anyone becomes a fan of our page, they will in effect be endorsing our site and their friends who see it will be more likely to check our site out.
By promoting entrepreneurship in general, instead of a specific degree program, we will build brand awareness. We will create an informational resource that appeals to all interested in entrepreneurship in an effort to draw attention to a valuable, but largely unknown, degree option.
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