Digital Frontiers

Business Strategies for a New World

With Fancy Feast’s invasion of Chat Roulette, the world has proven that with the simplest ideas the internet can enthrall the “real” world with it’s marketing and product pushing shenanigans.

So what could the next idea be the starts a small “million dollar” fire under the collective bums of the corporate world?

I propose a website dedicated solely to commericals, the hosting of, the discussion of, the rating of and the appreciation of the art of making an impression in the span of 30-60 seconds.

It would not have to compete with youtube, as it could direct links and embeds to the popular video hosting site, but what would be different would be that the site would have a user base that would discuss each commercial and it’s memorability and its lol-worthiness.

For example, a company could launch a new commercial on the internet and youtube (such as Friskies’s completely insane new commercial) and then a viable internt community would praise it or denounce it based on its merits.

This would create a unique community pledged to enocouraging remarkable commercial ventures by companies and then also increase views of commericals due to people hearing about the commercial’s buzz. The internet equivalent of being at a water cooler in the 1990′s and asking your coworker “Dude, did you see that Whasssuuup commercial?”
bud wassup

Think about it. It would promote itself by being a website in praise of good promotion, creating a community of aficionados encouraging better and better commercials that would end up being discussed and rated on the site.

And when it all comes down to it, being in the mythical target marketing group of 18-25, I’d go to that site. And that’s all that is really important.

Comments

There is one comment for this post.

  1. Ben Waugh on March 21, 2010 11:55 pm

    I just stopped by your blog and thought I would say hello. I like your site design. Looking forward to reading more down the road.

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