Digital Frontiers

Business Strategies for a New World

Jesus It began with an idea: Who does everyone want to be like? The answer? Jesus. But how? That’s where I come in. No, I’m not some crack head preacher who wants to steal your money. I’m an idea-guy. Here’s the product:

Introducing Jesus Feet, the one of a kind pair of shoes that let’s you walk on water! I’ll leave it to the engineers to come up with how it works, but let’s just say that it does. My generous investors have given me the funds to grow the company, but I’m left with no money for marketing. I turn to social media.

I use facebook and twitter to create a fan page in which users can provide feedback about the product. Fans can also post their ideas for the style of the shoes. I create my own site where, along with twitter and fbook, I create a lot of hype for water races, parties on the water, and many other unheard of events. I get Kanye West to do a remix of “Jesus Walks,” promoting the product, and put it on Youtube. I create a contest on facebook/twitter/youtube for the best video of people using the J. Feet.  And the best part is I can do all of this marketing at almost no cost, except for the Kanye thing.

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