In order to maintain persistent awareness of a brand, product or service, it is necessary to continuously bug, pester and annoy the prospective customer… to a certain extent. This can be done in numerous fashions, all relaying the same product awareness. Emails can be sent, letters mailed, articles published and phone calls made. These merely scratch the surface of the various forms of marketing.
In specific relation to the University of Florida Young Entrepreneurs for Leadership and Sustainability, these techniques hold constant. As a college program specifically targeting high schoolers, YELS continuously pesters their target audience. By emailing college counselors, publishing articles in city newspapers, contacting prospective students and sending fliers, YELS maintains a solid marketing scheme.
As there will always be room for improvement, YELS should use the various social media sites in order to connect with the high school world. While their established marketing plan does a solid job of contacting parents and college counselors, Facebook could target the exact students interested in such a program. To go hunting, you must find the playground of your prey. To find your customers, you must find the landscape in which they frequent the most.
The end product can be altered by linking social media sites into the program itself. As a summer program, YELS should incorporate blogging over the summer, Facebook updates, etc. In summary, while marketing bugs, pesters and annoys the target customers, it gets the job done.
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