It’s Wednesday. This Saturday you’re going to throw the best house party University Commons has ever seen. You rented out the club house, you invited all your slam pieces, it’s going to be a good night. Then it hits you: you forgot you have a Finance exam this Friday, and you haven’t started studying for it yet. Now that all your time and money is spent on borrowing Tutoring Zone packets and purchasing various stimulants, how will you have time to acquire all the necessary party supplies to do your part in making UF the #2 party school in the nation?
That’s where Party In a Box comes in. When you’re in a pinch, Party In a Box is your end-all-be-all party supplier. In a nutshell, it is a literal box containing everything a college students needs to throw a party.
There are a variety of boxes for a variety of standard college party themes, such as:
- Office Bros and Corporate Hoes
- Tennis Pros and Golf Hoes
- GI Joes and Army Hoes
- Anything But Clothes and Hoes
- A Romantic Night In Paris…and Hoes
Standard party attire
The boxes carry specific party supplies relevant to the theme, but for the most part each box includes at the very least:
- A foldout bar
- Plastic shot cups (100)
- Red plastic cups (100)
- Shaker
- Deck of cards
- Condoms (2)
- Ping Pong balls (8)
- Disposable camera
- Coozies (10)
- Keg tap
- A costume and decorations relevant to the theme
The box itself has built in speakers and a small LCD screen that only links to Frat Music.com or The Gainesvillains Pre-Game Mixtapes, depending on your tastes.
Expected consumer reaction to Party In a Box
Advertising for such a product would not be that difficult, as long as we could stay up to date with current college party trends. Building some sort of community where Party Boxers could share pictures and videos of themselves using the Party Box, as well as participate in a forum to discuss future Party Box themes, costumes, party supply suggestions, and the like, would allow us to not only stay relevant, but also to build a word-of-mouth aspect to our product. For example, Party Boxers could upload pictures of their parties and vote for who had the craziest picture or party in general. Party Boxers will tell their friends, “Hey, check out this insane picture of two chicks Jell-O wrestling inside one of those Party Boxes at UF,” driving traffic to the website and hopefully showcasing our product in a light that would cause a visitor to buy a Party Box.
There are many other media platforms to be utilized, such as a Facebook fan page, Youtube account, etc, which can all contribute to advertising and marketing for the Party Box, but our most essential tool would be building a platform that would allow others to submit their own content to our site.
Party In a Box – “It’s even better than a party in your pants.”
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