Digital Frontiers

Business Strategies for a New World

129126209486819175Premature optimization means that search engines are sending things to the first few pages based on faulty key words. No one cares if Google can find 637,000 pages in 0.03 seconds if none of the pages are relevant. One of the times when this is most frustrating is when searching for videos. Search engines are currently not living up to their potential. This is why I have a million dollar idea to revolutionize the way we search.

Imagine this. You are surfing through YouTube or any other online video web site and you simply cannot find a video that actually is relevant to what you are searching. Frustrated, you hop from clip to clip and fast forward through lengthy videos waiting for that sluggish red line at the bottom of the screen to catch up (p.s. Im pretty that this is what the angry German kid from YouTube was so perturbed about.) If only someone could find a way to put an end to the insanity!

Now imagine if you could search through any video with a click of a button. Not simply by keywords that whoever uploaded the video associated with the video, but by actual content within the video.

Instead of skimming through a thirty minute video which to find where it may or may not discuss, let’s say, redox reactions you can now search for “redox reactions” and a bar will pop up showing you at which minutes in the video they discuss it.

The technology behind such an idea may be complex, but the idea is simple.

Find what you are looking for faster and more efficiently.

This idea would best be marketed towards specific companies that depend on videos for their online components. For example, online educational websites could benefit because they could make much longer videos. With this product they could make long videos that encompass entire chapters or courses, and people could use this to search through the videos, almost like a video glossary.

Aside from approaching individual companies, this idea could be marketed using Facebook, Twitter, Vimeo, and other sites by making pages and even videos that explain the product. Then, with these platforms, I could reach out to businesses and people that could benefit from this idea and show them not only why it works and what it does, but why they need it.

Long gone are the days of hit or miss keywords and being “RickRolled”.

RickRoll

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Comments

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  1. LaranS on March 28, 2010 3:09 pm

    Good idea. When someone finally starts this type of search engine let me know.

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