All businesses want and need to create buzz. This is because word of mouth initiatives are one of the most effective ways to help strengthen stories and build communities. If you hear positive reviews from a friend, credibility is automatically correlated with brand XYZ. To succeed and flourish, you must pump up the marketing volume.
The Gainesvillains hope to stimulate buzz and to do so, they’re going to amplify their current marketing campaign. The main goal of the blog is to increase brand awareness so that eventually you will never have to ask or hear “Who are they?” So, by offering weekly pre-game mix tapes, the DJs hope to create value for all site visitors and promote incentives to create a loyal following. The mixtapes themselves can be very viral as they are incredibly easy to share with friends.
The key to advertising any blog is to link, link, and link some more. Our marketing plan involves constantly commenting (and linking back to our site) on other relevant blogs. By linking to other blogs, we will not only establish our online presence and brand, but also build relationships via networking, and possibly gain pingbacks. We will also expand our presence on social media sites by making Twitter a supplement to our current music selection and yes, by linking some more on Facebook for local upcoming events.
It’s not confidential; The Gainesvillains’ blog has even more potential to become viral. We want this blog to become increasingly interactive, as we’ll encourage users to submit their own remixes, mixtapes, reviews, and more. We’re all in favor of generating a thriving community. We will create a great platform for users to showcase their own unique talents. When a loyal following is established, we hope that a strong level of user loyalty and interaction will translate to our brand as a whole (including our pages on Twitter, Facebook, etc).
In a nutshell, The Gainesvillains have their eyes on the prize: brand awareness. We plan to achieve this coveted medal by creating value for blog visitors, establishing a loyal following, and building a community by promoting user-generated content. We’re going to pump up the advertising volume to the max. This is music to my Web 2.0 ears.
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