Well this is a very relevant blog topic for me, because, well, I have no idea what I want to do when I graduate, which isn’t too far off. Luckily, even with no proper job prospects I can always employ entrepreneurial skills. Many of the best breakthrough ideas come from realizing what is bad around in the world and how to fix it and create a business on that. So there are many shitty things in the world that need fixing: pickup trucks, iTunes, parking decals, Justin Bieber, etc. But one thing that really grinds my gears is cable TV. I pay 50 bucks a month for many channels I don’t want, and the only ones I do (theres about 5) end up costing me 10 bucks each a month because I have get all the other nonsense with it (seriously who watches the Golf Channel).
So my idea is: pay per channel internet tv. Not like Hulu which is offering past programming already shown on TV, but the actual ability to stream all the TV channels you would want to watch but not the ones you don’t. Let’s say the cost per channel is $1 per channel. Now it is true with my cable bill i get more than 50 channels for my 50 dollars but I don’t actually want all of them. If I only watch 15, I will pay substantially less. Also it allows me to pick channels that normally are only available in higher priced bundles. Let’s say I like tennis; now, to get the Tennis channel I have to pay for an entire bundle that will give me access to more stuff I don’t want (NFL network, Fox Soccer, etc). But with my idea, you would only have to pay the extra channel cost for the Tennis Channel. This is all streamed on the internet through a device that hooks to your TV and internet source.
So if I were to rely solely on social media to market such a product (if an angel investor provided funds for product development), it would take some innovative marketing. One effective way would be to tap into the dislike people have of their TV providers and giving them an opportunity to make satirical ads in contests alot like the Doritos ad campaign. I could make satirical ads myself uploaded to youtube and perhaps even get one viral. The facebook fanpage would need to be highly interactive with polls etc about new ways to improve the service. Also I would have an app on the website/facebook page that would calculate savings from using my service vs normal TV providers, similar to how Vonage is able to really hammer home the savings they can give vs traditional phone providers. If that all works, I could successfully take over the TV world. So watch out.
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