I think the most important thing I learned from this class was that to succeed to in social media you have to be unique. When you look at some of the most successful social media campaigns like Burger King’s Subservient Chicken or the Doritos’ Super Bowl Commercials, they succeeded because they were unique and interesting.
This class taught us that not just by having us read it in a book, but through assignments like the Post-it Note Challenge. We had to think creatively to with a new medium to achieve value, which is the way this class should be taught. We heard from some of the leading business-people in Gainesville lecture on how they have harnessed innovative ideas to for success. More or less, their message was the same – think big and think creative. I came into this class wanting to learn how to better utilize social media tools for my father’s business and I think I have done just that.
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