Digital Frontiers

Business Strategies for a New World

After a semester of studying the use of practical use of Social Media in business, I can now say with almost certainly that your job will involve Facebook.

Now, not necessarily Facebook itself, but now that we have jumped as society into participatory marketing there will always be an element of the consumer interacting with the producer.

Of course, how this affects your career is up to you, because this new interaction between personal life and business life has helped end a few careers as well as begin them. If you’re on the fence about jumping in, do it, but remember that at a certain point in your life social media becomes a form of personal marketing. Not only to your friends, who make great process, but to the people who are goingto Google your name to get an idea of what image you put out the internet.

I for one welcome this new facet of American market capitalism, however I’m sure some out there believe the whole thing to be overhyped silliness.

To which I would respond,
When has any amount of marketing ever not been overhyped silliness?

That’s what makes it great.

Think about it.

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