I signed up for Digital Frontiers on a whim at the last minute because it sounded interesting. Coming into this semester, I never thought that I’d learn so much. Books like What Would Google Do, guess lectures form Gainesville business leaders, the Innovation Challenge, and the class project of planning a social media marketing scheme for a real business all were innovative and creative ways for us to truly learn.
My favorite aspect of the class was the attitude. It was laid-back, and allowed for more student involvement. Blogging instead of homework assignments. Guest lectures and student run presentation instead of boring lectures from the same teacher everyday. A real world project that allowed students to gain valuable experience in marketing. This style allowed for a much better grasp of how this new business world works.
The main lesson that I took from this class is that nothing is permanent, especially in the business world. Things are always changes, with new inventions and innovations, so everyone has to stay informed to keep up. Although this constantly shifting world can be overwhelming, it is still possible to succeed. All it takes is creativity, persistence, and dedication. There will always be ways to be untrue to customers, but the Internet almost always exposes frauds, so it’s always better to be as transparent as possible. With these values in mind, the sky is the limit.
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