We live in a society where we stress knowledge, but spend very little time learning how to be successful. We spend nearly a quarter of our lives filling our heads with information that we could just as easily access on demand. While facts can be helpful, it is most often experience that teaches us the most. Digital Frontiers is different from most courses in that it doesn’t teach facts, but instead it imparts success strategies through experience.
Instead of teaching us what marketing is, we instead learned how to market. We learned that it is social interaction, not one sided advertisements, that drive consumer choice and that most often, when it comes to marketing, our customers are our best employees. We learned how to leverage sites like Facebook, YouTub, and Twitter to foster conversation and used tools like Google Analytics to monitor trends and adjust our approach. We stood on the shoulders of giants like Scott Brady and learned from their experiences and teamed up with Gainesville businesses to gain experience of our own.
Further, the course taught valuable success strategies like the importance of goal setting and exposed the class to one of the most powerful books ever written, Think and Grow Rich by Napoleon Hill. In the end, we learned far more then any business course could ever teach and are all better off for our experience.
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