It’s amazing how much one can learn from old teacher who simply lectures you for 50 minutes on mind-numbingly boring Powerpoints. You can learn how text under your desk without looking at your keypad, or even how to draw a multitude of different crude drawings including this s-shaped phenomena.
Then, after four years and tens of thousands of dollars you will be able to achieve almost anything. Anything that isn’t important or actually tied to your career that is.
The single most important lesson I have learned in my college career (all four years of it) is that what you do outside of class is more important than how you score on an exam. Practical knowledge and experience will never let you down in a boardroom meeting.
Say you are in a meeting with a client and they turn down your pitch are you going to spit out the 4 P’s of marketing and any other junk you memorized in your classes, or are you going to roll with the punches and adapt.
I hope you make the right choice.
On a more specific note, the most important lesson from the Digital Frontiers course is to hear what people want, listen to it, and adapt your message/product to fit.
By using social media, like Facebook, Twitter, blogging sites, and other such platforms, you can reach just about anyone you could think of. The important thing is what to do once you reach them.
Fortunately, there is a precise model of communication that will fit every possible consumer. You can tell any one of them the exact same message and it will work. You CAN please everyone all of the time.
NOT.
There is no formula. So you must trust your instincts and be able to listen and adapt.
Overall, there are a few golden rules:
1. Trust your instincts
2. Get out there and get experience
3. Adapt, adapt, adapt
And the most important rule:
4. There are no rules when something changes and you are faced with a challenge
Oh, and when it comes to presentations, use Prezi.
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Ask your professor to talk about the signaling effect, both in education and advertising.
Not too long ago, college for the privileged class did not involve much in terms of classwork. The Chosen by Harold S. Wechsler is a great introduction.