To start with a story ….. (Borrowed from David Gillespie’s Digital Strangelove)
Since the beginning of time, people have been inherently social. They love to interact, they love to discuss and they love to tell stories.
(What did you think cave drawings were?)
However, over time the medium of communication has evolved. Think about it – once upon a time even paper was impressive.
What has changed? The answer: Time
Let’s talk Music:
- The gramophone was invented in 1880.
- AM Radio was invented in 1895.
- FM Radio in 1933.
Today, all of these tools are basically obsolete.
Let’s talk Photos:
- The camera was invented in 1840.
- Today, our phones have high quality digital cameras built into them.
But the Internet has only been around really for 15 years …
Think about any technology – are the same today 15 years after they were invented? Or even 40 years after they were invented?
Don’t confuse growth for maturity. (The same can be said about every one of us!)
At the end of the day, we are still figuring all of this out.
That’s where this class comes in ….
IDH 3931 Digital Frontiers
With the evolution of the Internet, the business world is rapidly changing. However, since the rules are changing everyday – there is very little attention paid to this in current textbooks or classrooms. This course will focus on how technology is changing how businesses interact with and influence consumers.
Each week will follow a similar format:
Monday: Guest Lecture
Wednesday: Discussion about a case study occurring today
Through active discussion and interaction with entrepreneurs developing tomorrow’s tools – this course will prepare students for business in this new world.
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