Digital Frontiers

Business Strategies for a New World

Course Outline

December 9, 2009

Here you will find the necessary files and information you need for the semester. Check periodically for any updates.

Course Files

Syllabus

Case Studies HW Outline

Case Studies

Blogging HW Outline

Blogging Homework

Blog Writing Tips

Final Project Outline

Final Project

Final Project First Meeting Help

Final Project Paper Outline

Calendar

Course Calendar

Course Slides

Slides 1: Course Introduction

Slides 2: Writing for the Web

Slides 3: Intro to the Web, Social Media and Marketing

Slides 4: Innovation Challenge

Slides 5: Jamie Kraft, Director CEI

Slides 6: Discussion of Jeff Jarvis’ What Would Google Do

Video 7: Steve Spalding on Digital Storytelling

Slides 8: Analytics and Conversion as presented by Group 2
Video 8: Presentation by Group 2: Gator Tutoring

Video 9: Rob Castellucci of Roombug and Synogen on the Facebook Ecosystem

Slides 10: Bring Elegant Organization to the Masses as presented by Group 3
Video 10: Presentation by Group 3: MSE

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